Experiential marketing in marketing circles is a relatively recent concept. The main focus was on engaging with the customer, giving them an experience they remember, and then making them remember the product or brand that was being commercialized. This strategy has been launched as entirely innovative compared with conventional strategies.
Experiential marketing vehicles are described as the transformation of standout, multi-sensory experience for the involvement of trucks, trailers, automobiles, airways, and SUVs.
Effective incorporation of multiple conventional marketing outlets into experiential activities and online platforms is a major factor for this type of marketing. Such incorporation not only facilitates a smooth running of a successful campaign but also ensures that current, as well as future consumers, are paying attention. Experts also said that this form of marketing is the most successful way to achieve this high-profile purchase by electronic and mobile manufacturing brands and even by the automatic industry.
They allow brands on the streets, near city events, and inside festivals to easily trigger. Experiential marketing vehicles are a forum for brand theme sampling, exhibits, games, activities.
Experiential marketing vehicle types and definitions:
1.) Mobile showroom — a truck with glass walls ideal for outdoor city events requiring an enclosed, dedicated brand experience.
2.) Step-Van – a vehicle in food-truck style, ideal for road-building, requiring space for preparation and transportation of samples.
3.) Airstream: A classic American, usually a trailer used for scale and setup time in festivals. 3.)
4.) SUV with Rooftop Installation – Most common, as it offers a cost-effective on-the-street presence, on-the-street parking versatility, plus adequate sample storage and swag for the day.
5.) Camper Trailer + SUV – Stands out in towns, flexible in building a custom brand space, often difficult to park in towns because of size, excellent in terms of cost and maintenance.
However, mobile marketing cars are not the only pieces of equipment that an experience event organization requires to achieve the desired result. The main goal of mobile marketing tours is to get your brand more exposure in a way that will eventually prove to be unforgettable to customers. Therefore, in combination with mobile marketing vehicles, solid marketing materials such as event trailers can also be used. Don’t presume that mobile promotional vehicles only have to be used on special occasions. In reality, even handling your day-to-day activities, you can use experiential marketing vehicles on all kinds of occasions.
TV and print marketing are still relevant today, but using experiential marketing vehicles are becoming increasingly common to reach individuals in different ways, converting them to a specific brand or product.
